2015 was the 5th highest average attendance in Papa John’s Cardinal Stadium history for Louisville Football game at 49,068.8 people in the stands per game.  With just 6 home games the season wide number is down compared to seasons with 7 home games (in 2008 the Cards had 8 at home pre-expansion).

What is most interesting is comparing Year 1 & Year 2 of Charlie Strong & Bobby Petrino:  We see the same trend.  2014, Petrino’s first season back at UofL was Louisville’s highest average attendance EVER (52,971.5) and in 2015 the Cards saw a 3902.7 drop in average attendance (49,068.8) as the Cards had a difficult start to the season starting 0-3.   From 2010 to 2011 with Louisville struggling early in 2011 from Year 1 to Year 2 of Charlie Strong the Cards went from a then all-time average high in 2010 of 50,648.1 to 48,537.5 a loss of 2110.6 off the average.  However the period of 2012-2014 saw steady increases in average attendance and despite the recent slide in 2015 they didn’t dip below the 2011 level.

Year 2 of the ACC saw a pretty limited schedule in terms of ‘fan appeal’ compared to 2014.  Last season the Cards opened the season with Miami and hosted Florida State and Kentucky.  In 2015 the Cards hosted Clemson and did host undefeated Houston, but the buzz on Houston now is much different than when they visited in the 2nd week of the season.  Boston College, Syracuse, and Virginia didn’t inspire the natives quite like it would have during the C-USA, Big East, and AAC schedules.  And it rained off & on throughout the Boston College game, the lowest attendance of 2015, whereas 2014 benefited from fabulous weather throughout.  Lastly, UofL played 4 of its 6 games in 2015 in the noon TV window.

Stadium Changes Coming

Thornton’s Academic Center for Excellence

Any fan that entered PJCS through Gate 4 (South Gate) already knows that construction on the Thornton’s Academic Center for Excellence is underway at PJCS with an expected completion date of May 2016.  The Academic Center will be underneath the Norton Terrace of The Crunch Zone commonly known as “The Party Deck”.

The state-of-the-art Thornton’s Academic Center of Excellence will house academic operations and provide a central location for all student-athletes and academic staff, further assisting UofL student-athletes to excel in the classroom.

The 40,000-square-foot center will feature tutorial areas, a high-performance training table to feed the student-athletes, computer laboratories, and office and classroom space that will serve over 750 student-athletes across the Cardinals’ 23 sports on a daily basis.

North End Zone Expansion & Expanded Howard Schellenberger Football Complex

We’ve known for a long time about the desire to renovate and expand the Howard Schellenberger Football Complex.  In fact, financing for that project has long been completed.  But the hold up came with the news that UofL Football would be expanding the North End Zone as well and these two separate projects would actually become one project and happen concurrently.  Due to this additional financing is currently underway to get the project started.

The Schellenberger Complex will expand the weight room and conditioning center by double its current size, creating a total of 20,000 square feet of work space for training, conditioning, and therapeutic support. A spacious player’s lounge, improvements for coaches’ offices and the team locker room, and expansive theatre-style meeting areas will also be among the enhancements for student-athlete development.

The North End Zone expansion or The Crunch Zone 2.0 will enclose the north end of Papa John’s Cardinal Stadium.  The expansion will add about 10,000 seats with a ‘crown-shape’ at the top of the structure.  The expansion will include 1,000 modern club seats, 65 new premium loge level boxes, and 10 exclusive field level suites, while adding 25,000 distinct square feet of space. The club seats will have access to a premier gathering area that will provide viewing access to the field. The middle of the field level will feature a special entrance for the team surrounded by supporters, similar to how the Dallas Cowboys currently take the field.

The design will provide a connection between the east and west sides of the stadium. The stadium seating will continue to feature all chairback seating for fans, providing the only university-owned and operated stadium in the nation with that element. Additionally two large display screens will sit atop the ‘crown’ and will expand the number of large displays in PJCS from 2 to 3 with the existing screen in the north end zone being replaced.

The Johnny Unitas Statue will be moved to a high-profile place to be viewed by more fans, but that location has yet to be determined.

Once underway construction on the $55 Million upgrade the process is expected to take 18 months to complete.  No set date has yet been announced to break ground but Tom Jurich did say at the plan’s unveiling that it would be well before the 2019 season.

Can UofL Fill 65,000 seats?

When the Cards built PJCS in 1998 there was concern that the Cards could fill the new 42,000 seat facility, and the question was posed again prior to the Cards opening the expansion in 2010.  Let’s examine the trends:

During John L. Smith’s tenure Louisville struggled to achieve a 38,000 average attendance (about 4,000 shy of capacity). Tickets could usually be found easily on gameday.

In Year 1 of Bobby Petrino in 2003 Louisville was in the same position and was about 5200 shy of capacity. But in 2004 with just 5 homes games during a 11-1 season Louisville didn’t just exceed 38K in attendance, but the Cards exceeded a 40,500 average attendance (1500 shy of capacity, or 96.5%).  Under Petrino average attendance only grew: 41,001.2 in 2005 and 41,481.8 in 2006.  In October, Louisville announced the proposed expansion that was originally going to be expanded to 63,600 and then later scaled down during the economic hardship suffered during 2008 & 2009.  When Petrino left for the Atlanta Falcons Louisville filled PJCS to 98.76% of capacity.

In 2009 Louisville’s actual capacity was reduced due to construction to 40,000.  But during the Steve Kragthorpe years the Cards actually held some of the gains they had made during the Petrino tenure with a 39,811.2 average in 2007, a 39,680.3 average in 2008, before eventually falling off during the final year in 2009 to 32,540.3.

That decline in attendance was short-lived.  With the arrival of Charlie Strong, the restoration of the 2,000 lost seats to construction + the 2010 completed expansion of PJCS there was renewed interest in the Louisville Football program.  The Cards posted a 50,648.1 (92.1% of capacity) average attendance in 2010 and at the time was easily the most well-attended season in UofL Football history during a 7-6 season.

In 2011, things weren’t sparkling new and Louisville started slowly BUT from 2011-2014 Louisville has steadily increased its average attendance each year:  2011 48,537.5 average (88.25%), 2012 49,991.1 average (90.9%), 2013 52913.7 (96.2%), 2014 52,971.5 (96.3%) and finally in 2015 49,068.8 (89.2%).


With Louisville only having played two seasons EVER in the ACC, Louisville fans have a demonstrated appetite for football.  With continued traditions, an increase in profile, and an annually enhanced schedule that appeals to fans, the expansion announced in August makes sense.  Particularly when taking into account that Louisville has sold out each of its luxury boxes for the past two seasons, has a waiting list for both season tickets and club level seating. The University is most certainly doing the right thing by “Closing the Bowl” and allowing the football fanbase an avenue to expand.

2015 2014 2013 2012 2011 2010
50019 55428 55332 55386 46157 55327
55396 50179 53647 47553 47228 51427
50121 51463 51586 53334 53267 48427
41486 50227 55168 50167 48435 55106
46158 55414 55215 53271 44817 48591
51233 55118 53027 44609 51321 43887
46421 45618 51772
Total 294413 317829 370396 349938 291225 354537
Average 49068.8 52971.5 52913.7 49991.1 48537.5 50648.1
  2009 2008 2007 2006 2005 2004
  39344 42696 42185 42597 42647 42681
  39948 38694 40882 42704 40219 40220
  37268 42208 40922 41549 41334 42032
  21497 42523 40894 43217 42692 40107
  33223 38319 34792 40348 41219 37617
  23422 40384 39612 38476 37896  –
  37822  –
  34796  –
Total 194702 317442 239287 248891 246007 202657
Average 32450.3 39680.3 39881.2 41481.8 41001.2 40531.4
2003 2002 2001 2000 1999 1998
40205 42660 38129 42510 38147 42643
38489 38109 35214 41227 40332 38231
40432 34127 39256 38121 41214 35479
38119 32428 39389 39233 33879 39247
30114 36253 33627 38024 27261 32649
33268 35261 40479 30387 34786 40349
 – 40328 41826
Total 220627 218838 226094 269830 257445 228598
Average 36771.2 36473 37682.3 38547.1 36777.9 38099.7
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@UofLSheriff50. Louisville native, University of Louisville Business School Grad c/o 2004. Co-Founder of TheCrunchZone.com

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