At Thursday’s 50-Yard Line Dinner Tom Jurich announced a new partnership agreement with long-time partner adidas. The deal is reportedly worth $160,000,000 over the next 10 years. The deal will make the Unviersity of Louisville’s apparrel deal the #1 adidas school in the nation and #3 overall in all of collegiate athletics.

The deal with adidas and UofL reaffirms their committment to each other. The University of Louisville provides adidas with an opportunity to market the Heisman Trophy winner, the nation’s number one college basketball market, and top flight non-revenue sports that routinely make national headlines.

54.64 on October 17, 2014. Today at Market Close adidas was trading at 188.60.

adidas slogan is “Three Stripe Life”. And if you are counting at home, that’s $53,333,333 per stripe for the Cards.

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@UofLSheriff50. Louisville native, University of Louisville Business School Grad c/o 2004. Co-Founder of

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