Aside from the bright new FieldTurf that has been installed on the playing surface of Papa John’s Cardinal Stadium, University of Louisville football fans will experience new features and traffic patterns for the 2013 season.

CardMarch

U of L will continue its tradition at home games with the CardMarch each home game, but the location has been moved this year. The team will be dropped off at Floyd Street at the south end of the stadium — at the entrance to the D/E Lot — and will proceed to enter Gate 4 of Papa John’s Cardinal Stadium.  The event commences two hours and 15 minutes prior to kickoff of each game (example: 1:15 p.m. for a 3:30 p.m. kickoff).  Fans are invited to arrive early and create an entrance way for the players as they head into the stadium with the assistance of the U of L marching band and cheerleaders.

Sound System Enhancements

The public address system in Papa John’s Cardinal Stadium has been enhanced this season.  Powerful directional speakers, new temporary broad-range equipment and smaller direct speakers over the suite and club level seating will allow a more evenly controlled and clearer sound this season.  More improvements will come over the next year as the final phase of the system installation will include permanent speakers and will be completed by the 2014 season.

Special Events This Season

Military Appreciation and Boy Scout Day — Sept. 7 vs. Eastern Kentucky

In support of our area military and their families, BAE Systems has purchased over 1,000 tickets to be distributed to members of our armed forces and their families.  Throughout the day U of L will take the opportunity to honor our military members by incorporating them into aspects of the game presentation.

U of L Family Day — Sept. 21 vs FIU

As part of Family Weekend, students can purchase discounted tickets for their parents to attend the game.  Contact the ticket office at (502) 852-5151 or (502) GO-CARDS for more information.

Homecoming & Breast Cancer Awareness Day — Oct. 18 vs UCF

Fans are encouraged to wear pink in support of breast cancer awareness.  Annual Homecoming festivities will be incorporated into the game with the coronation of the 2013 Homecoming King and Queen at halftime.

Cardinal Kids Club Day — Nov. 16 vs Houston

Discounted tickets are available for Cardinal Kids Club members and their family.  Kids Club members will also be incorporated into aspects of the game day presentation.  Contact the ticket office at (502) 852-5151 or (502) GO-CARDS for more information on special ticket rates.

Countdown to Kickoff Discounts

Stadium gates open one and a half hours prior to kickoff, 2 p.m. for the Cardinals’ opening game against Ohio on Sept. 1.  Concessions on the Norton Healthcare Terrace, which overlooks the stadium bowl above the south stands, will offer discounted prices for Centerplate’s “Countdown to Kickoff.” From the time the gates open until 15 minutes prior to kickoff, prices from $1 to $5 will be available as follows: $5 Philly cheesesteak sandwich, $4 domestic can beer, $3 domestic draft beer, $2 hot dog and $1 chips.

UPS Flight Deck Family Special

Family special prices will be available at the middle concession stand on the UPS Flight Deck concourse. In addition to regular menu items, Centerplate is offering fans a package of four sodas and four regular hot dogs for $20 throughout the day.

New Concession Offerings

A new Brookwood BBQ stand will offer multiple items including pulled pork, beef brisket, smoked sausage and BBQ nachos.  A Goose Island Craft Beer Cart will offer a few of their most popular year-round and seasonal brews.  Two new full-service bars have been added near Gates 1 and 9.   Papa John’s, Kentucky Pork Producers, Old Kentucky Kettle Corn, Ehlers Ice Cream and German Roasted Nuts will all still be in place with additional Centerplate concession options.  Cardinal Authentic, the official merchandise store at the stadium located near Gate 2, will open 3 1/2 hours before kickoff and will have locations throughout the stadium concourses and on the Norton’s Terrace.

Construction Shifts Traffic Patterns

Construction at the airport and UofL’s new Dr. Mark and Cindy Lynn Soccer Stadium and a new reserved parking lot will alter traffic and parking for a segment of Cardinal fans.  The “P” lot has been eliminated as the site for the new soccer stadium, with many of those fans moved to the “T” lot, located on the southeast corner of the Central Avenue and Floyd Street intersection (former site of Equipment Depot).

The “T” Lot can be best accessed via Floyd Street from the south.  When departing, patrons in the “T” Lot will exit onto eastbound Central Avenue toward Crittenden Drive.

Airport expansion has closed a portion of Crittenden Drive south of the Watterson Expressway (I-264).  Fans exiting Green Lot A from the two most northern exits of the lot will be sent north on Floyd Street, westbound on Central Avenue, then left onto Taylor to proceed to I-264.

The three most southern exits of the Green Lot from Green Lots B, C and D will exit southbound on Floyd Street — which becomes Park Avenue as it approaches Crittenden Drive.  Motorists will be directed to ramps heading east or west on the Watterson Expressway.

Southbound Crittenden Drive traffic approaching Crittenden and Phillips Lane will turn left (east) onto Phillips Lane and access I-264 in front of the Kentucky Exposition Center main entrance.

Motorists exiting lots to the north of the stadium will still access I-65 via Hans, Warnock or Brandeis Streets.

Arrive Early, Be Patient Exiting

Fans are encouraged to arrive early to avoid congestion at the gates, particularly at Gate 4 on the south side of the stadium. Once in the stadium gates, there is no smoking anywhere within in the facility.

As with all traffic surrounding the stadium, please follow the directions of the police who will be guiding all to the safest and speediest traffic patterns.  Complete parking information can be found online here: http://www.gocards.com/facilities/lou-facilities-pjcs-parking-info.html.  Information and policies at Papa John’s Cardinal Stadium can be found online here:  http://www.gocards.com/facilities/lou-facilities-pjcs-policies.html.

 

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@UofLSheriff50. Louisville native, University of Louisville Business School Grad c/o 2004. Co-Founder of TheCrunchZone.com

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