University of Louisville athletic director Vince Tyra today announced two new major sponsorship deals for Cardinals athletics.

Norton Healthcare will replace the ailing KentuckyOne Health as the primary healthcare provider for UofL’s student-athletes. KentuckyOne’s troubles of late have led to buyouts and shuffling of the ownership of downtown’s University of Louisville Hospital. The care provided by Norton to the student-athletes is intended to be holistic, with both sports medicine and standard medical care elements.

But the deal of primary interest to Cardinals football fans is the $1.5 million donation from zappos.com to help fund the restoration of the “pink seats” at Cardinal Stadium. The five-year commitment will cover most of the principal of a loan granted by the PNC Corporation to the university that was taken in order to begin the seat restoration process. Zappos logos have been placed over the field-level suites at the north end of the stadium.

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Your source for UofL Women's Basketball + Men's/Women's Soccer news via the The Crunch Zone. If I'm not at a UofL game you can find me at a Louisville City FC game, or doing Men's Basketball post-game on ESPN680/93.9 The Ville with my man Joe Kelly. Husband, cat owner, sports consumer.

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